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viernes, 21 de noviembre de 2014

Aragon, a great place to make bussiness in the agrifood sector

Lady Godina comes from La Almunia de Doña Godina (10.000 inhabitants), a small but beautiful and full of life town in the heart of Aragon. 

Apart from the outstandind cherries and extra virgin olive oil produced in our homeland, La Almunia is a slow city that might surprise you for hosting a University Center (EUPLA), where more than 40.000 students have completed their degree on Engineering throughout its 40 year history. 

Or you may find intersting that La Almunia is just 20 minutes drive away from PLA ZA (Zaragoza) , the largest logistics platform in Europe, with a 13.000.000m2 area that benefits from its intermodal transport connections (railways, roads, and air routes).

In sum, the mix of product,  location and innovative aproach is the key for our competitive strenght. As this video states: Aragón, come and connect!
http:// www.youtube.com/watch?v=RpwRQiNGgo4



viernes, 14 de noviembre de 2014

9 Keys for a better understanding of the Black Truffle


1. The scientific name for this highly regarded-gourmet delicacy is Tuber Melanosporum but it is also known as the Perigord Truffle and many people refer to it as the kitchen black diamond.

Source: http://www.cestaysetas.com/wp-content/uploads/2013/02/Tuber_melanosporum.5.jpg

2. Properly speaking, the black truffle is the edible fruiting body of an underground ascomycete fungus.  As these fungi cannot produce enough organic material on their own, they must live in association with a host plant. They show predilection for growing close to the roots of oak, holm oak and hazel trees.

Source: http://www.agrimundo.cl/wp-content/uploads/121119_boletin_agregados_trufas_n3-corregido-listo-para-despacho1.pdf
They also require very precise wheater conditions - enough cold and precipitations -  along with certain types of soil at a specific altitude range.  These are the reasons why this elusive wonder is mainly found in the southwest mediterranean Europe [1]. 

3. Although traditional gathering methods still remain the same, wild truffle today has almost been replaced by modern truffle farming.

 
Source: http://cultivosforestales.com/blog-setas/wp-content/uploads/2013/10/plantacion-de-encinas-con-trfa.jpg
 

However, there are no oficial records nor reliable data that allow us to quantify exactly the amount of cultivated production. Both producers and gatherers tend to underestimate their business figures.


4. Most of the harvested truffle comes from Spain, France and Italy. In view of the experts, the global production is about 100 tn. 



5. Destroying the myth. Contrary to the popular belief, Spain is the world´s leading grower of black truffle. Our country provides around 40% of the total crop. At the same time, Aragon -the region where Lady Godina comes from- contributes with two thirds of the aggregated Spanish harvest.




 

The small aragonese town of Sarrion -in the province of Teruel- is considered to be the capital of the black truffle and hosts the most relevant fair of this sector in Spain: Fitruf

6. Mora de Rubielos, Graus and Morella. These three small towns fix the price of the Spanish black truffle through their local markets. Sellers and buyers comes to an agree in a very traditional way as the supply and demand law is strictly followed.

The imbalance of these measures - the supply represents only 10% of the demand -  plus with the negative impact of the climate change[2] result in a relatively high price per kilogram around -500 €/kg on average-.


That said, the French black truffle is around 40% more expensive than the Spanish. Every year a significant amount of the Spanish production is imported by French and Italian brokers who trade with it. 

7. This is a seasonal and short life-time product. The gathering time takes place from november 15th to march 15th.

It should be noticed that, when not processed, fresh truffle gradually loses its properties within a 10-day window. Furthermore, a recent survey conducted by scientists of the University of Zaragoza (Aragon)  underline that, once defrosted, black truffle loses its aroma within just 24 hours[3].


8. The organoleptic features of the truffle are directly connected to the bacteria living on its surface, as a new piece of work suggests[4]. Since each type of soil is inhabitated by a diverse population of bacteria, verifying the origin of the truffle is vital to ensure the expected quality. 

9. Beware if you don´t want to be ripped-off. Other medium and even non-existent culinary value truffle varieties can also be found in the markets.   Regarding the first ones, Tuber Brumale (winter truffle) and Tuber Aestivum (summer truffle) are of fairly good quality too so they fetch high prices as well. Anyway, they cannot be compared to the genuine black diamond


Tuber Brumale. Source: http://www.delbosquealacocina.com/index.php?option=com_content&view=section&layout=blog&id=41&Itemid=159

 
Tuber Aestivum. Source:  http://setas-hongos.blogspot.com.es/2012/10/tuber-aestivum-trufa-de-verano.html


By contrast,  cheap asian substitutes -practically without aroma- are distorting the markets and causing confusion among consumers. Chinese companies are selling their native fungi varieties like Tuber Indicum (chinese truffle) at a much lower range of prices -around 30€/kg-. 

Because of that it is really useful asking for technical advise during the buying process, as dishonest european dealers try to cheat their customers by mixing genuine with fake black truffles[5].


Tuber Indicum. Source: http://www.gourmetkerqus.com/cms/es/generic/tuber-indicum



If you are interested in purchasing fresh black truffle or need any other information, we will be pleased to advise you. You can contact us on our website: ladygodinatc.com 




[1] http://www.micofora.com/index.asp?idioma=EN&opc=39&
[2] http://www.gastronomiaycia.com/wp-content/uploads/2012/11/Estudio_producion_trufa_negra.pdf
[3] http://www.diariodeteruel.es/noticia/57507/multiples-notas-armonizadas-marcan-el-aroma-de-la-trufa-negra

[4] https://trufflefarming.wordpress.com/2014/11/02/what-percentage-of-truffle-aroma-comes-from-bacteria/ 

[5] http://www.businessinsider.com.au/chinese-fakes-are-being-passed-off-as-the-real-thing-but-this-time-its-800kg-truffles-2014-3

martes, 4 de noviembre de 2014

Price War on food market leads Spain to deflation



What is deflation?


According to the INE (Spanish Statistical Office) the fresh food prices have been dropping for five consecutive months in Spain. The IMF defines deflation as a sustained decline in an aggregate measure such as the CPI for two consecutive semesters.  This sector has not been affected by this phenomenon so far but there is a growing concern as long as this section of items, being the most significant, represents around 20% of the spanish shopping basket.


Why is this happening?


The potencial customers have decreased due to the emigration and to the fact that former inmigrants are coming back to their countries. In view of the prolonged economic crisis and the lack of job opportunities, 400.000 people left Spain in 2013.



Meanwhile, the crops of vegetables and fruits last summer were outstanding in terms of quantity.  And to top it off, the Russian veto on the UE fruit has finally resulted in food surpluses in Spain.



The current setting


As a result, the main food retailers in Spain have begun a battle for market shares at the expense of trade margins. For instance, DIA, a major Spanish distribution company, has been able to increase its business volume from january to september, although its turnover fell 1,7% in comparison with the same period last year. [1]



Given this deflation context, some food industry sources suggest that the average fruit prices could fall to 4% at the end of 2014.[2]

http://economia.elpais.com/economia/2014/11/01/actualidad/1414861351_958953.html




In the long term this could translate into serious problems for the distribution sector that might be eventually temped to sell at prices lower than production costs. In this case, the Spanish fruit growers could be dragged to a difficult situation since they are the weakest link in the supply chain.

Find out more at our website!



[1] http://www.freshplaza.es/article/85835/DIA-reduce-sus-ventas-en-Espa%C3%B1a
[2] http://cincodias.com/cincodias/2014/10/30/economia/1414691579_625559.html